Local SEO software · built by an operator, sold to operators

RAWDOG

Three products · your own PC · your own keys

SEO has been rawdogging agencies for years. Turn the table.

Installed on your own machine · running on your own keys

What you pay today

Every tool you use bills you by the location.

Win a client, add a line item. That client opens a second branch, add another one. Twenty-five locations is around a thousand dollars a month before anybody has done any work.

Live pricing, checked 31 Aug 2026
Tool What they charge A 25-location agency pays
BrightLocal$39–59 per location / mo$975 – $1,475 / mo
Semrush Local$30–60 per location / mo$750 – $1,500 / mo
Local Falconcredit-based grid scans$25 – $200 / mo on top
AgencyAnalytics$25/mo + $41.67 per 500 keywords$150 – $400 / mo on top
Whatagraph$229 – $463 / mo flat$229 – $463 / mo

Nobody buys one of these. You buy a listings tool, then a grid-scan tool on top of it, then something to put the report together. A mid-sized local agency is spending $1,000–2,000 a month on this stack today, and the bill goes up every time the agency does well.

Prices above are the vendors’ own list prices, read on 31 Aug 2026. They are not our estimates and they are not adjusted.

The inversion

It installs on your PC and runs on your keys, so there is nothing for us to meter.

Every tool on that list is a hosted service. You hand them your client list and they hand you a bill that grows with it. RAWDOG is an installer.

Installed, not hosted

You download an installer and run it on your own machine. One licence, one PC. The apps keep working when our licence server is unreachable, because that is a normal condition and not an outage.

Your keys, kept on your machine

Each app has a settings screen that takes your own Claude plan and your own API keys, stores them locally, and validates each one with a real call. They are never sent to us and never sit in our database. We do not resell your data and we never mark it up.

Nothing to run out of

There is no usage counter anywhere in the product. No credit balance, no scan limit, no per-location line. Seats are the only thing that grows the bill: double your client list and you pay the same, hire a fourth person and you pay more.

That is why unlimited clients and unlimited locations is a fact here rather than a fair-use clause. It is also the honest half of the trade: you pay your own API bill. Realistically $100–300 a month depending on how much you run.

How that works, in full

The products

Three things to buy. The rank grid ships inside Reports, not as a fourth.

Sold separately or as a kit. They share a design language and a single rule: the number is the number. Every screen below is the real app render, at native resolution — not a mock-up and not a photograph of one.

RAWDOG Sites

Generates the local business site — home, a page per service and a page per city — written against the GBP category rather than a template with the town swapped in. Schema comes out wired: LocalBusiness, Service, AreaServed, AggregateRating, FAQPage, with NAP and internal links in place.

It shows you its own failing checks next to the passing ones, which is the part every other builder leaves out.

RAWDOG Sites
Sold asWebsite builder
Solo · 1 seat$59/mo
Agency · 5 seats$119/mo
Build stateNo code yet
RAWDOG SitesGenerated site · Bayline Plumbing, Portland OR Real screen · example render
Home / bayline-plumbing.com
DesktopTabletPhone
Bayline Plumbing ServicesAreasReviewsContact (503) 555‑0148

Burst pipe at 2am in Portland? We are already awake.

Licensed emergency plumbers covering Portland and five surrounding cities. No call centre, no dispatch queue — you get the plumber who is coming.

Call (503) 555-0148Book a callback
24/7Live answer, no machine
1,240Jobs completed since 2019
4.9Google rating, 318 reviews
CCB #231884Licensed & insured in OR

Drain cleaning

Camera inspection first, so you pay to fix the blockage you actually have.

Water heater repair

Tank and tankless. Same-day parts for the eight most common failures.

Burst pipe repair

Shut-off, dry-out and repipe handled by one crew in one visit.

Bayline Plumbing is the demo client in the render, not a customer of ours. On this page two images ship without alt text, and the builder prints that at the same weight as the checks that passed.

RAWDOG Stacks

Builds and maintains the tiered property network. Tier one is the only layer that ever touches the money site, tier two points at tier one, so a burned property costs you a property and never the client’s domain.

The anchor mix is shown to you rather than hidden, and properties that get deindexed are printed in place instead of quietly dropped from the count.

RAWDOG Stacks
Sold asLink builder
Solo · 1 seat$69/mo
Agency · 5 seats$139/mo
Build stateNo code yet
RAWDOG StacksAnchor distribution · 58 links Real screen · example render
Branded 24 41.4%

“Bayline Plumbing” · “Bayline Plumbing Portland” · “Bayline”

Naked URL 15 25.9%

“bayline-plumbing.com” · “bayline-plumbing.com/water-heater-repair”

Partial match 13 22.4%

“emergency plumber in Portland” · “Portland water heater repair”

Exact match 6 10.3%

“burst pipe repair portland” · “drain cleaning portland” · “water heater repair portland”

Exact match is over the ceiling

10.3% against a set ceiling of 8.0% — the white tick on the bar. Exact-match anchors are frozen: the scheduler will rewrite any it is handed until the ratio drops back under 8.0%, which takes 17 more non-exact links, about six weeks at 12 links a month.

The over-ceiling anchor ratio is on the screen, in the app, in the same panel as the ratios that are fine. Nothing is collapsed behind an advanced tab.

RAWDOG Reports

White-labelled client reporting on a schedule, sent from your own domain with nothing identifying the vendor in the link, the sending address or the PDF metadata. It prints the losses next to the wins, in the same type size, on the same page.

Results ships inside Reports. It is the rank tracking and the geo grid — the same query measured from a grid of points around the pin rather than once from the middle, because a local ranking changes block to block and one average hides it. It is not a separate product and it does not have a separate price.

RAWDOG Reports
Sold asClient reporting
IncludesResults · rank + geo grid
Solo · 1 seat$79/mo
Agency · 5 seats$159/mo
Build stateClose to shipping
RAWDOG ReportsThe client’s report · page 2 of 6 Real screen · example render
August 2026 / 6 sections / page 2 of 6
WebPDFPrint

Northbeam Digital

Local search performance

Bayline Plumbing Portland, OR · August 2026

Leads · Aug

214

+25 vs Jul

Map pack avg

4.2

from 5.8

Google rating

4.9

318 total · +19 in Aug

Map pack rankings

5 mile radius · 45 grid points · measured 31 Aug

Keyword Aug Jul Chg Grid points in top 3
emergency plumber 2 7 +5 31/45
water heater repair 1 3 +2 39/45
drain cleaning near me 4 4 0 24/45
burst pipe repair 11 6 −5 6/45
sewer line replacement 3 9 +6 33/45
Burst pipe repair fell five places and is out of the pack

Rank 6 to rank 11, and top-three coverage collapsed from 24 grid points to 6. Northwest Drain & Rooter added 41 reviews since June and now holds the three-pack everywhere inside 2.5 miles of the shop. This is printed here, on page 2, at the same size as the wins — because it is the first thing you will be asked about, and you should hear it from us first.

Prepared by Northbeam Digital reports@northbeam.agency · Page 2 of 6
Northbeam Digital and Bayline Plumbing are the agency and client in the render, not customers of ours. Note what is missing from the masthead, the footer and the sending address: our name. That is the point of the product.

Where the code actually is · 31 august 2026

Most of this is not built yet.

The three screens above are real renders of the design, and the design is finished. This is how much of each product exists behind them tonight.

Build state · 31 August 2026
Thing Where it actually is Ships today
RAWDOG Reports
includes Results		 Furthest along. It renders and it delivers, and the PDF carries no vendor metadata. The only one close to shipping. Close
RAWDOG Sites Two planning documents. No code yet. Being built. No
RAWDOG Stacks Two planning documents. No code yet. Being built. No
The store that takes the money Not open yet. No

There are no customers. Not one. Nobody has bought a licence, because there is nothing on this site that can take money yet — so there is no testimonial here, no logo row, no case study and no count of agencies who joined. There is no launch date on this page either, because one has not been set.

This section is not a disclaimer bolted onto the bottom of a sales page. It is the same rule the products run on: a report that hides its losses is the exact thing agency owners are tired of, and a site that hides its own build state would be selling the opposite of what it sells.

The price

One price for the agency. Not one per client.

Seats are the only growth axis — not locations, not scans, not clients, not keywords, not reports.

The Full Kit Agency

All three apps · 5 seats

$299/mo

or $2,990/yr — annual is ten months, two months free

  • Sites, Stacks and Reports, all three
  • Unlimited clients, locations and scans. No usage counter exists anywhere in the product
  • Runs on your own PC and your own API keys
  • Bought separately at Agency seats the three come to $417/mo — the kit saves $118/mo
  • Solo, one seat, is $149/mo or $1,490/yr
See the price
Sold separately · per month
App Solo · 1 seat Agency · 5 seats
RAWDOG Sites$59/mo$119/mo
RAWDOG Stacks$69/mo$139/mo
RAWDOG Reports$79/mo$159/mo
The Full Kit$149/mo$299/mo

Founding licence

Capped at 50

$1,995 once. The Full Kit at Agency seats, forever, including two years of updates. After two years updates are $299/yr and they are optional — the software keeps working without them.

Fifty licences and then it stops. Nobody has bought one, because the store is not open.

Your own keys cost you $100–300/mo depending on volume. At the top of that range, plus the Agency Full Kit at $299/mo, you land near $600/mo against the $1,000–2,000 you pay now — and every marginal client after that is free to you instead of another per-location line item.

Nothing on this site can take money yet. Before you plan around any of it, read what actually ships today. The full sheet, including the founding licence, is on the pricing page.

Annual is ten months on every line above. That is the only discount on this site.