Product · the site builder
Sites writes the whole local website for a client: the home page, a page for each service, and a page for each city that client actually works in.
The screen
A template with the town name swapped in reads like a template with the town name swapped in, and Google has been able to tell for years. Sites writes each page against the business's GBP category and the specific city it targets, then shows you every page it wrote, the block you are editing, and what it injected into that block.
Generated site · portland, or
Bayline Plumbing
Six service-area pages, four service pages, one home. Every page is written against the GBP category and the city it targets — not a template with the city swapped in.
bayline‑plumbing.com
last deploy 4 min ago · live
Pages live
14
+6 service areas
Words written
11,480
avg 820 / page
Lighthouse
98
perf 98 · a11y 100
Indexed
12/14
2 pending, 6 days
Pages
14Services
Service areas
Company
Licensed emergency plumbers covering Portland and five surrounding cities. No call centre, no dispatch queue — you get the plumber who is coming.
Camera inspection first, so you pay to fix the blockage you actually have.
Tank and tankless. Same-day parts for the eight most common failures.
Shut-off, dry-out and repipe handled by one crew in one visit.
Block · Hero
EditedLayout
Headline
Variant 3 of 6 · 52 chars · contains city + emergency intent
Local signals injected
Proof row
Schema emitted
LocalBusiness · Plumber
Service × 4 · AreaServed × 6
AggregateRating · FAQPage
Checks
What it wires up
The parts of a local site that decide whether it ranks are the parts nobody enjoys doing by hand. Sites emits them with the page, and prints what it emitted in the inspector above.
LocalBusiness for the business and its category. Service for each service page, AreaServed for each city, AggregateRating from the profile and FAQPage where there are questions.
The inspector lists what went out on the block you have open, so you can read it rather than trust it.
Name, address and phone come off the live Google Business Profile and go into the markup, the header and the footer as one value.
In the render above the hero is holding the phone number, the licence number and the review count as injected tokens, each labelled with where it came from.
Service pages and city pages are linked to each other as they are written, so the site ships already wired instead of ending up as fourteen orphans.
Every link is a real page in the tree. There is no build step and nothing to publish twice.
The uncomfortable half
Look at the bottom of the inspector in the screen above. Contrast passed. Seven tel: links were found. Two images went out with no alt text, and that line sits in the same list, in the same type, at the same size as the two that passed.
A builder that only ever shows you green is the thing you are trying to get away from. You cannot fix what the tool decided not to mention, and you will find out about it from the client.
Bring your own keys
Sites runs on the API keys you already pay for. You paste them into the settings screen the first time you open the app, and they stay where you put them.
The keys are written to your own PC. They are never sent to our servers and they are never held in our database, because there is nothing for us to hold them in.
Each key is checked with an actual call, not a format test. When one fails, the app names the key that failed and what to do about it, instead of a red box that says invalid.
There is no usage counter, no credit balance and no scan limit anywhere in the product. That is why unlimited is a fact here rather than a fair-use clause.
What exists today · 31 August 2026
The screen further up this page is the approved design. It is not a running build, it is not a beta, and there is nothing to download. It is on the page because the design is finished and you deserve to see what you are being asked to wait for.
Two planning documents. No code yet. Being built.
Two planning documents. No code yet. Being built.
The only one close to shipping. It renders and it delivers, and the PDF carries nothing identifying the vendor.
Not open yet. Nothing on this site can take money today.
Printed at the same size as everything else on the page, because a fact that only appears in small print at the bottom is a fact somebody hoped you would miss.
The price
Every competitor bills you per location, so the client you won last week arrives as a new line on your own invoice. Sites installs on your PC. Seats are the only thing that grows the bill.
Sites Solo
1 seat
$59/mo
or $590/yr — ten months, two months free
Sites Agency
5 seats
$119/mo
or $1,190/yr — ten months, two months free
Sites is also in the Full Kit with Stacks and Reports: $149/mo or $1,490/yr for Solo, $299/mo or $2,990/yr for Agency. Annual is ten months either way. That is the only discount on this site.
The store is not open, so nothing here can take your money today. It opens when Reports ships.